In 2024, the group welcomed close to 1.7 million guests across its beach clubs, restaurants, fitness centres, and recreational venues. Behind that number is a vast operation built on tried systems, precision, consistency, creativity, and more than 2000 trained staff members.
Founded in 2009, FINNS Global has spent over a decade perfecting the art of hospitality at scale. To deliver thousands of guest experiences daily with such reliability requires more than enthusiasm; it demands systems. Digital booking platforms, cross-venue coordination, and world-class service protocols form the backbone of operations. Each department, from sales and marketing to F&B and guest experience, runs like a networked ecosystem, finely tuned to serve high volume and high expectations, and designed for growth.
As FINNS Bali Resort General Manager Sally Bateman explains, “When you’re serving more than 7,000 guests on a day-to-day basis, you need a lot of systems in place to make sure that runs smoothly. All those systems will now transfer through to the resort. And we couldn’t do it unless we had close to 2,000 staff.”
Those systems now underpin the final piece of the FINNS ecosystem, FINNS Bali Resort.
Set to open in 2027, FINNS Bali Resort is 274 room resort located in Berawa, combining accommodation with an array of recreational family-friendly facilities. With future packages tied with beach club access, it offers a complete holiday experience all in one destination.
For astute property investors, FINNS Bali Resort is available as a fully-managed hotel investment property earning passive income through resort operations and exclusive ownership benefits, all backed by FINNS Global proven demand and track record of hospitality excellence.
“Every owner becomes part of the FINNS Owners Club,” says Jennifer Mulianto, Experience Manager for the resort. “[That] means free stays at the resort, full access to our facilities, [and] annual tickets to our New Year’s Eve event, creating year-round value for owners and their families.”
With exceptional demand for units as an investment property, a limited number remain available.
From the group’s new global headquarters in Berawa, Bali, Chief Marketing Officer Chris Loock oversees a 40-person marketing team driving data-driven growth.
“Over the last 8 to 9 years, we’ve really worked on building a really loyal following,” he says. “Having that much volume going through our booking system… We obviously want to tap into cross-selling the resort to all of those people as well. So it’s a massive resource for us to use.”
He continued, “We’ll also be creating products that have the beach club booking as well as the resort combined. We’ll be able to package [it] up nicely, and that’s their Bali holiday done.”
The integration between product, built-in audience, and proprietary booking platform that positions FINNS Bali Resort for immediate traction. As Loock puts it, “We can cross-promote through our massive channels and utilize that team to get the best results.”
As operations for FINNS Bali Resort takes shape, Bateman says the momentum is clear. “Our operations teams starting to take shape now. That’s the team that’s going to be dedicated to FINNS Bali Resort… And we’ll be supported by FINNS Bali Global. We’re feeling confident that we have the skills behind us to be able to really have a successful business”.
FINNS Bali Resort completes the FINNS experience, giving guests a place to stay within the brand’s world of recreation, dining, and entertainment. As Mulianto notes, ‘This resort is a natural extension of what FINNS has done over the years. We’re creating a journey that connects all of our venues — from the beach club to recreation and wellness.’
Backed by a loyal audience and a proven operational formula, FINNS Bali Resort signals the next chapter in Bali’s most successful hospitality brand.
Mirah Investment & Development is Bali’s leading property developer, delivering successful projects across Indonesia for two decades. Our proven track record of high-performing hotels and resorts, serviced residences, and lifestyle destinations continues to define Bali’s hospitality and real estate landscape.
An extensive in-house team of locals and expatriates offer end-to-end services from architecture and design to professional property management as well as legal, taxation and immigration support.
