Mirah Investment & Development has spent more than two decades shaping the hospitality landscape across Indonesia.
Its operating portfolio spans hotels, resorts, serviced residences, and F&B venues, from Cocana Resort in Gili Trawangan, recognised among the top ten percent of hotels worldwide on TripAdvisor, to Secana Beachtown in Berawa with its dining venues, rooftop pool club, spa, gym, and co-working spaces. This depth of operational experience forms the foundations that the up-coming SOMOSHOTELS is built on.
As Kaiya Williams, International Sales Manager for Mirah Investment & Development, explains, “We’ve been developing and delivering hotels, resorts and restaurants for the last two decades… Really shaping the hospitality landscape here in Bali. We’re really drawing on that experience to make sure that SOMOSHOTELS is a success going into the future.”
SOMOSHOTELS is Uluwatu’s upcoming central lifestyle hub, a 250-room hotel featuring a pool day club, dining, retail, wellness, and event spaces located along Jl. Labuan Sait, Uluwatu main thoroughfare.
The expertise gained from operating successful hospitality assets is invaluable to the development and launch of SOMOSHOTELS. The operational team, supported by the newly formed management company The Guest Society, understands what drives demand across seasons, how travellers use facilities and what they expect in return, and what keeps occupancy strong in Bali’s fast-changing and competitive market.
This practical insight ensures SOMOSHOTELS is shaped by dependable patterns and real data rather than assumptions or short-lived trends. It also guides the selection of facilities and services that matter most to guests, allowing the project to prioritise amenities that support consistent, year-round performance.
The upcoming development benefits from Mirah’s longstanding relationships and community integrating across Bali. As Kaiya notes, “As an Indonesian-owned company, we work closely with local authorities to make sure zoning, permits, and business certificates are correct from the start. It protects investments while supporting tourism that remains sustainable for Bali’s future.”
This local alignment strengthens the project’s long-term viability and ensures SOMOSHOTELS is built on a stable regulatory and community foundation.
Existing and tested operational systems add an additional layer of support. These workflows are already active across multiple properties, giving SOMOSHOTELS a proven structure for guest management, service delivery, and day-to-day coordination. Instead of building processes from scratch, the hotel adopts systems that have consistently performed in similar environments.
This allows the team to manage nightly pricing, marketing, and sales with accuracy, helping maximise occupancy, improve guest experience, and strengthen returns for owners. By applying systems that already work, SOMOSHOTELS enters the market with operational confidence rather than trial and error.
For investors, this combination of experience and structure helps reduce uncertainty. A hotel shaped by real operational insight is less exposed to untested ideas and more aligned with how Bali’s tourism market truly performs. Decisions are grounded in what Mirah has already seen succeed across its operating portfolio.
Owners of SOMOSHOTELS will become part of the SOMOS Owner’s Club, which, beyond passive income, offers 14 complimentary nights, access and discounts across SOMOS facilities, priority and VIP services, and discounts throughout Mirah’s operational portfolio, from awarding dinning to meditative beachfront retreats. These privileges extend the value of ownership far beyond the hotel itself and allow owners to experience Bali and Indonesia across a wide range of destinations and experiences.
Taken together, Mirah’s experience, systems, and deep understanding of Bali create a foundation that gives SOMOSHOTELS a decisive advantage: a development guided by real-world expertise and positioned to perform from the moment it opens.
About Mirah Investment & Development
Mirah Investment & Development is Bali’s leading property developer, delivering successful projects across Indonesia for two decades. Our proven track record of high-performing hotels and resorts, serviced residences, and lifestyle destinations continues to define Bali’s hospitality and real estate landscape.
An extensive in-house team of locals and expatriates offer end-to-end services from architecture and design to professional property management as well as legal, taxation and immigration support.
