In the last decades, as Bali’s popularity has grown, a wave of investment has followed—particularly in the form of small to medium standalone villas.
But with increasing saturation, many investors are now experiencing a harsh reality: high competition, inconsistent returns, and the burden of managing what was once seen as a hands-off opportunity.
The villa gold rush, spurred by Bali cementing itself as one of the world’s top travel destinations, saw small-scale developers rush to meet demand. Yet the oversupply of unbranded villas—often reliant on platforms like Airbnb—has led to diminishing returns, operational headaches, and investor fatigue. Booking management, guest services, upkeep, and marketing are full-time jobs.
Savvy investors are shifting their focus from individual villas to integrated hospitality. Instead of isolated properties, they’re investing in branded, professionally managed developments that combine resort-style amenities with strong operational support and cohesive guest experiences.
Mirah Investment & Development, Bali’s leading property developer, was ahead of the curve. With the launch of Secana Beachtown in early 2024—featuring 58 villas and 32 loft apartments on the Berawa beachfront—investors were offered more than just a villa. They received a turnkey asset backed by a dedicated in-house operations team, full-service rental management, sales and marketing, and integrated hospitality offerings including Saya Club with gym and recovery facilities, Beachtown Grocer & Deli, and the rooftop pool club and restaurant, Secana Pool Club.
Guests, on the other hand, enjoy luxury resort services with the privacy of a villa—concierge, housekeeping, rooftop cocktails, and more—delivering a significantly elevated integrated experience compared to a standalone Airbnb listing.
Another example is Mirah’s beachfront resort on Gili Trawangan, Cocana Resort, recently awarded a TripAdvisor Travelers’ Choice Award putting it in the top 10% of hotels worldwide. With 45 private-pool villas and 38 deluxe lagoon suites, owners enjoy passive income through their properties’ inclusion in the resort’s operations, along with exclusive lifestyle perks—VIP treatment, owner discounts, and complimentary personal stays.
It’s real estate investment, backed by lifestyle returns and brand strength.
The questions on every investor’s mind:
- How do I stand out in a saturated market?
- How do I maximise ROI without becoming a full-time hotelier?
- How can I invest with confidence in Bali’s evolving tourism landscape?
The answer lies in branded, integrated hospitality, professional standards, and comprehensive management.
As guest expectations rise, so too must the quality of offerings—and investors are increasingly drawn to developments that meet the demands of modern travel.
Two upcoming launches by Mirah further this vision:
- SOMOSHOTELS, a 202-key lifestyle resort in Bingin, Uluwatu, pairs bold design with modern hospitality, a pool club, retail centre, and curated guest experiences.
- FINNS Bali Resort, developed in partnership with the iconic FINNS Bali—one of the island’s most recognisable hospitality brands—introduces Bali’s most anticipated resort, set in the heart of Berawa, Canggu. Alongside passive income backed by the FINNS operations team, owners gain access to the exclusive FINNS Owner’s Club, with membership benefits valued at over US$10,000 annually.
These projects represent the next generation of hospitality-backed investment in Bali—where owners aren’t just buying real estate, they’re buying into a brand, an experience, and a long-term vision.
About Mirah Investment & Development
As Bali’s leading property developer , Mirah Investment & Development are well established as the market leader with years of experience in bringing luxury developments to the most sought-after locations across the Indonesian archipelago. An extensive in-house team of locals and expatriates offer end-to-end services from architecture and design to professional property management as well as legal, taxation and immigration support.
