As the next chapter in the FINNS story, FINNS Bali Resort brings together everything the brand has perfected across its venue: hospitality, service, scale, and growth, into one integrated destination. It represents the culmination of more than a decade of operational excellence, uniting FINNS’ beach clubs, restaurants, fitness, and family venues under one all-encompassing resort experience.
FINNS Bali Resort is emerging from an ecosystem that, in 2024, served 1 in every 5 visitors to Bali.
That’s close to 1.7 million guests annually…
This foundation gives FINNS Bali Resort an advantage few new properties enjoy, a fully formed infrastructure, an engaged global audience, and a team experienced in delivering high-volume hospitality at consistently high standards.
Opening in 2027, FINNS Bali Resort is a new 274-unit resort in Berawa. Units are available for purchase as a fully managed hotel investment property earning owners passive income and exclusive membership benefits. Following exceptional demand, limited units remain available.
At the FINNS Global headquarters in Berawa, preparations for the resort are well underway. General Manager Sally Bateman explains, “Our operations teams are starting to take shape now. That’s the team that’s going to be dedicated to FINNS Bali Resort. You need a lot of systems in place to make sure [operations] run smoothly. All of those systems now transfer through to the resort.
The resort’s operational backbone draws directly from their operational systems, from guest engagement and event management to marketing automation and in-house training programs.
The same precision that powers FINNS Beach Club, FINNS Recreation Club, and the brand’s extensive F&B network is now being applied to FINNS Bali Resort.
Chief Marketing Officer Chris Loock highlights the scale behind that readiness. “We’ve got over a million followers in our database. Having that much volume going through our booking system means we can now cross-sell the resort to all of those people as well.”
That digital reach is now evolving into one of the resort’s strongest assets. FINNS’ integrated proprietary booking and CRM platforms, enables cross-property promotions and packaging, loyalty offers, and personalised communication that seamlessly connect every part of the FINNS ecosystem.
Guests will be able to combine experiences such as VIP booths or bottle packages at the beach club with resort stays, creating a complete FINNS holiday in a single booking.
“We have a pretty diverse team of people working on this. We’ve got some of the best talent, to be able to support growth through marketing that we’re really driving,” Loock continued.
The group’s growing digital team of more than 40 specialists, is building new product packaging to support this integration. As Loock notes, “We can really cross-promote through our massive channels and utilise that team to get the best results. There’s going to be everything from a digital marketing strategy through to traditional campaigns.”
For Jennifer Mulianto, Experience Manager for the resort, the focus now turns to the guest journey itself. “My role is to design and also to oversee every detail of the journey. From the moment they arrive till the moment they leave; making sure that it aligns with the ethos of FINNS,” she says.
With leadership already in place, operational systems fully established, and marketing infrastructure capable of reaching millions, the resort is positioned for performance from the outset.
FINNS Bali Resort is born out of a partnership with Mirah Investment & Development. Mirah’s portfolio includes award-winning integrated hospitality destinations such as Secana Beachtown in Canggu, Cocana Resort in Gili Trawangan, and Kuara Resort in Lombok. Their proven track-record of hotels, resorts, serviced residences, and lifestyle destinations continues to define Bali’s hospitality and real estate landscape.
With the operational groundwork underway and exceptionally high demand for investment units, FINNS Bali Resort stands not just as a new destination, but as Bali’s most anticipated hospitality project. Backed by Bali’s most successful operator and developed by the island most established developer, it represents the rarest of property investments: one built on proof rather than promise.
About Mirah Investment & Development
Mirah Investment & Development is Bali’s leading property developer, delivering successful projects across Indonesia for two decades. Our proven track record of high-performing hotels and resorts, serviced residences, and lifestyle destinations continues to define Bali’s hospitality and real estate landscape.
An extensive in-house team of locals and expatriates offer end-to-end services from architecture and design to professional property management as well as legal, taxation and immigration support.
